The secret to dominating your local market in 2025 thanks to a web redesign

In an increasingly competitive market, standing out locally requires much more than a simple website. A solid digital strategy, combined with a well-thought-out web redesign, can transform an SME into a market leader.

That is exactly what PestControl3D has achieved. By exploiting a rigorous methodology combining local SEO, optimized UX design and Webflow development, the company is now perceived as a pest exterminator of reference in Île-de-France.

Step 1. Strategic kickoff: Understanding needs and setting goals

Before starting any redesign, we organized a strategic kickoff with Pestcontrol3D to understand their needs and define clear priorities. This critical step ensures that the project is aligned with their business goals and target market.

Main objectives defined during the kickoff:

• Increase leads qualified thanks to optimized functionalities (multistep form, well-positioned CTAs).
• Strengthen local credibility by highlighting customer testimonials and certifications.
• Improving the user experience (UX) to turn visitors into loyal customers.

Expected results:

A site capable of generate business 24 hours a day, with intuitive navigation and a strong ability to convert visitors.

Step 2. Keyword research: The basis for a successful local SEO strategy

To attract the right visitors, you first need to understand what they are looking for. This is where keyword research comes in, an essential pillar of any SEO strategy.

The essential tools:

• SEMrush : Analysis of keywords relevant to your market, identification of terms used by your competitors and identification of opportunities.
• Keyword planner for Google Ads : Exploring queries specific to your local audience and evaluating their search volume.

How to use them?

1 ️ Identify geolocated keywords, like “Val-d'Oise pest control” or “pest control experts 95".
2 ️ Analyze the difficulty of keywords to choose those with a good balance between competition and search volume.
3 ️ ※ Rank them by relevance to structure your content and improve your local positioning.

Step 3. Building an effective web tree

Once you've identified your keywords, it's time to translate this data into a clear and intuitive tree structure. The objective? Help your visitors quickly find the information they are looking for while strengthening your SEO.

Example web tree for PestControl3D:

• Welcome : A clear presentation of the added value of the company, with a focus on expertise in pest control.
• Services (Parent page) : An overview of the services, optimized for the main keyword, “Pest elimination”.
  • Bed bugs (Girl page) : A page dedicated to the rapid and guaranteed elimination of bedbugs.
  • Deratization (Girl page) : Professional solutions to eliminate rats and mice.
  • Disinsection (Girl page) : Treatment of crawling and flying insects, such as cockroaches or wasps.
  • Pest control contracts (Girl page) : Long-term prevention and HACCP compliance for businesses.
• Who are we? : A presentation page to strengthen credibility through customer testimonials and certifications.
• Contact : A page with an intuitive multi-step form to capture qualified leads and allow users to easily plan an intervention.

Why does this structure work?

1 ️ Intuitive navigation : Visitors quickly find the information they need.
2 ️ Optimized SEO : Each page targets specific keywords, like “Pest exterminator”, to maximize local visibility.
3 ️ ※ Effective advertising : Each daughter page serves as an ideal landing page for Google Ads campaigns targeting specific queries.

With such an organization, PestControl3D was able to improve its conversion of visitors into prospects thanks to smooth navigation and perfectly optimized pages.

Step 4. Model design with Figma: From zoning to UX

Before diving into development, each web project starts with a design phase on Figma. This step makes it possible to visualize the structure of the site and to ensure that it meets the expectations of users.

Zoning on Figma

Zoning is a simplified representation of the layout of the various sections of the site. Here are the key areas for an effective landing page:

• Hero : A strong hook and a visible CTA.
• Features : Highlight your advantages with visuals.
• Pricing : Show your rates transparently.
• Social Proof : Testimonies, partner logos, key figures.

👉 Tip: Test your zoning with your teams to validate its effectiveness before moving on to the UI modeling phase.

To go further, discover our Landing page template that increases your conversions by +30%. A comprehensive guide and a detailed video will help you turn your visitors into customers through an optimized structure.

Prototyping and feedback

Once zoning is validated, create interactive UI mockups to simulate the user journey. These mockups make it possible to identify blocking points and improve the user experience before development.

Step 5. Webflow development: A pixel-perfect and efficient site

At Noqode, we use Webflow to transform Figma models into perfectly functional websites.

Why Webflow?

• Pixel-perfect : Every detail of the models is respected to the letter.
• Integrated SEO : Webflow generates clean and lightweight code, ideal for good referencing.
• Fast and secure hosting : Optimal load times, essential for reducing bounce rates.

Step 6. Technical SEO: Optimizing the site for search engines

A successful website is not based solely on its design or content. Technical SEO is an essential tool for improving visibility on search engines and offering an optimal user experience.

Here is a non-exhaustive list of optimizations made for PestControl3D:

1. Optimizing the code

• Minification of CSS, JS, and HTML files : Reduced file size to speed up loading times.
• Image compression : Use of modern formats such as WebP, guaranteeing optimal quality with minimum weight.

2. Accessibility

• Optimized alt descriptions : Each image has clear alternative text, ideal for assistive technology.
• Color contrast checked : A carefully adjusted color palette to maximize readability.
• ARIA attributes : Integration of tags to improve the interaction of visual elements with assistive technologies.

3. Structured data

• Highlighting key information such as reviews, contact information, and hours directly in Google search results.

4. Optimized breadcrumbs

• Added breadcrumbs to facilitate navigation and improve the user experience.

Why these steps make all the difference

Thanks to this methodical approach, our client was able to:

• Strengthen its local positioning, by appearing on key queries in Île-de-France and more precisely in Val-d'Oise (95).
• Increase your conversions, thanks to optimized navigation and well-placed CTAs.
• Differentiate yourself from your competitors, combining modern design and an effective digital strategy.

See all the details in our YouTube video 🎥

In this exclusive video, our founder Amaury de Luca explains step by step how PestControl3D became a local leader thanks to:

• Well thought-out SEO research.
• Custom design and pixel-perfect development.
• A complete digital strategy, from tree structure to technical optimization.